How to Attract Walk-In Customers at Smith Mountain Lake

Jul 23

Written By Pete Bryant (Southern Lights)

If you’ve got a business near the water, you know the lake crowd isn’t always scrolling online — sometimes, they’re just cruising by. And that means how your storefront looks and feels from the road (or parking lot) can make or break whether someone stops in.

Whether you're setting up a new shop or revamping an existing space, here’s how to catch the attention of walk-in customers at Smith Mountain Lake — especially along high-visibility corridors like Scruggs Road and Rt. 122.

Invest in Eye-Catching Signage

People driving by at 35–45 mph need instant clarity. Clean, professionally designed signage with bold branding is non-negotiable. Add lighting so your sign stands out even after sunset (especially in shoulder seasons when it gets dark earlier).

Pro Tip:
Monument-style signs or tall pylon signs get noticed. Bonus points if you can change messaging seasonally or promote specials.

Create a Welcoming Exterior

Whether you're a boutique, coffee shop, or service business, curb appeal matters. Seasonal planters, clean windows, and visible branding make your storefront more inviting. If you’re tucked back off the road, use flags, sandwich boards, or even a wrapped vehicle at the entrance to grab attention.

Offer Something Worth Stopping For

Give people a reason to stop beyond just your primary product or service:

Seasonal pop-up deals or samples
A shaded seating area or cold drinks
An easy-in/easy-out parking lot (people will not U-turn for confusion)

Capitalize on Foot Traffic

It’s not just about cars. The nearby Westlake community, marinas, and short-term rentals bring foot and golf cart traffic during peak season. Make sure your storefront is walkable, ADA-friendly, and has a visual hook — like local art, window displays, or even a photo op wall.

Location, Location... Scruggs Road

If you’re trying to break into the SML market, visibility is your best marketing tool. Properties like 2837 Scruggs Rd put you right in the line of sight of both lake visitors and year-round residents. With flexible layouts, signage potential, and easy access from Rt. 122, it's one of the most walk-in-friendly commercial spaces in the area.

Looking for a spot that’s ready for business—and for drive-by traffic?
Reach out today to schedule a tour and see how your signage could look right on Scruggs.

Pete Bryant (Southern Lights)